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USB/Serial TTL converter. This is identical converter as used in Arduino Duemilanove. Can be used to communicate with any device with Serial via USB port in computer.
Mostly used to program Arduino Pro Mini) or other Arduino clones w/o USB port (they are cheaper usually but require additional converter to communicate with PC)
Check some examples on blog Starter Kit.
NOTE converter on picture has soldered goldpins, sold ones have none - You can solder wires or goldpin - what is more convenient for You.
Once, twice in month we will send You info about new products, products on sale and news from Arduino and DIY world.